Updated & Verified for 2026

HubSpot CRMvsKeap

Which software dominates in the enterprise space? An in-depth analysis of pricing, features, and user reviews.

Consensus score synthesized by AI from 3,500+ verified user reviews across major platforms.
H
CRM

HubSpot CRM

4.6(2,450 reviews)
SMBs, EnterpriseEst. 2004

Best for SMBs and enterprises looking for a free, scalable CRM with integrated marketing and sales tools.

Top Capabilities

  • Contact & deal management
  • Email tracking & automation
  • Pipeline management

Key Integrations

Gmail Outlook Salesforce

Platforms

Web, iOS, Android, Mac, Windows

Security

SOC2GDPRHIPAA

Support Options

24/7 Live Chat • Phone Support • Knowledge Base

Starting at
Free tier available; paid plans have 14-day free trial
$0
Free tier available; paid plans start at $15/user/month
K
CRM

Keap

4.3(1,050 reviews)
SMBs, EntrepreneursEst. 2001

All-in-one CRM, sales, and marketing automation designed for small businesses.

Top Capabilities

  • Marketing Automation
  • Lead Management
  • Sales Pipeline Tracking

Key Integrations

QuickBooks Shopify Gmail

Platforms

Web, iOS, Android

Security

GDPRSOC2HIPAA

Support Options

Phone Support • Email Support • Live Chat

Starting at
14-day free trial
$79/mo
Per Month

Feature Analysis: Pros & Cons

Unbiased breakdown of what each platform does best.

Why choose HubSpot CRM?

  • Easy to use and intuitive interface
  • Free tier offers robust features
  • Excellent integration with other HubSpot tools

Where it falls short

  • Advanced features require expensive paid plans
  • Limited customization on free tier
  • Can become costly as team grows

Why choose Keap?

  • Comprehensive automation for email, sales, and follow-ups
  • Built-in e-commerce and payment processing
  • Good customer segmentation and lead scoring

Where it falls short

  • Steep learning curve for new users
  • Limited customization compared to enterprise solutions
  • Can be expensive for very small businesses

The Bottom Line

Choose HubSpot CRM if...

You agree with the premise: "Best for SMBs and enterprises looking for a free, scalable CRM with integrated marketing and sales tools.". It is the superior choice if you prioritize its specific capabilities and have the budget to support its $0/mo starting tier.

Choose Keap if...

You are looking for: "All-in-one CRM, sales, and marketing automation designed for small businesses.". It serves as an excellent alternative in the market, especially given its competitive entry point of $79/mo.

Data algorithmically verified against public vendor information for May 2026.

Disclaimer: Pricing, features, and compliance information are subject to change by the respective software vendors. While we strive to maintain absolute accuracy through automated pipelines, discrepancies may occur. Please verify final pricing on the vendor's official website.