Updated & Verified for 2026

InsightlyvsLooker

Which software dominates in the enterprise space? An in-depth analysis of pricing, features, and user reviews.

Consensus score synthesized by AI from 5,550+ verified user reviews across major platforms.
I
CRM

Insightly

4.3(4,350 reviews)
SMBsEst. 2008

The best CRM for small to mid-sized businesses looking to streamline sales and project management.

Top Capabilities

  • Contact Management
  • Lead Scoring
  • Project Management

Key Integrations

Gmail Outlook QuickBooks

Platforms

Web, iOS, Android

Security

SOC2GDPRHIPAA

Support Options

Email Support • Phone Support • Knowledge Base

Starting at
14-day free trial
$12/mo
Per User/Month
L
Analytics

Looker

4.5(1,200 reviews)
EnterpriseEst. 2012

Empower your business with a modern data platform that provides self-service analytics and embedded insights for enterprises.

Top Capabilities

  • LookML modeling language
  • Embedded analytics
  • Data governance

Key Integrations

BigQuery Snowflake Redshift

Platforms

Web

Security

SOC2GDPRHIPAA

Support Options

24/7 Live Chat • Phone Support • Email Support

Starting at
30-day free trial
$3000/mo
Per Year/Per Instance

Feature Analysis: Pros & Cons

Unbiased breakdown of what each platform does best.

Why choose Insightly?

  • Easy to use and intuitive interface
  • Great integration with email and calendar
  • Combines CRM and project management in one platform

Where it falls short

  • Limited customization options
  • Reporting features could be more advanced
  • Mobile app lacks some functionality

Why choose Looker?

  • Powerful SQL-based modeling with LookML
  • Excellent embedded analytics capabilities
  • Strong data governance and security features

Where it falls short

  • High cost and minimum commitment
  • Steep learning curve for LookML
  • Can be slow with large datasets

The Bottom Line

Choose Insightly if...

You agree with the premise: "The best CRM for small to mid-sized businesses looking to streamline sales and project management.". It is the superior choice if you prioritize its specific capabilities and have the budget to support its $12/mo starting tier.

Choose Looker if...

You are looking for: "Empower your business with a modern data platform that provides self-service analytics and embedded insights for enterprises.". It serves as an excellent alternative in the market, especially given its competitive entry point of $3000/mo.

Data algorithmically verified against public vendor information for May 2026.

Disclaimer: Pricing, features, and compliance information are subject to change by the respective software vendors. While we strive to maintain absolute accuracy through automated pipelines, discrepancies may occur. Please verify final pricing on the vendor's official website.