Updated & Verified for 2026

InsightlyvsHubSpot

Which software dominates in the enterprise space? An in-depth analysis of pricing, features, and user reviews.

Consensus score synthesized by AI from 25,350+ verified user reviews across major platforms.
I
CRM

Insightly

4.3(4,350 reviews)
SMBsEst. 2008

The best CRM for small to mid-sized businesses looking to streamline sales and project management.

Top Capabilities

  • Contact Management
  • Lead Scoring
  • Project Management

Key Integrations

Gmail Outlook QuickBooks

Platforms

Web, iOS, Android

Security

SOC2GDPRHIPAA

Support Options

Email Support • Phone Support • Knowledge Base

Starting at
14-day free trial
$12/mo
Per User/Month
H
CRM

HubSpot

4.4(21,000 reviews)

The leading CRM platform for scaling businesses with marketing, sales, and service hubs.

Top Capabilities

  • Contact and deal management
  • Marketing automation and email campaigns
  • Sales pipeline tracking and forecasting
Starting at
$15/mo
Per User/Month

Feature Analysis: Pros & Cons

Unbiased breakdown of what each platform does best.

Why choose Insightly?

  • Easy to use and intuitive interface
  • Great integration with email and calendar
  • Combines CRM and project management in one platform

Where it falls short

  • Limited customization options
  • Reporting features could be more advanced
  • Mobile app lacks some functionality

Why choose HubSpot?

  • All-in-one platform integrating CRM, marketing, sales, and service.
  • User-friendly interface and easy onboarding.
  • Robust free tier with generous features.

Where it falls short

  • Advanced features can be expensive as you scale.
  • Some limitations in reporting and customization.
  • Email marketing requires upgrades for automation.

The Bottom Line

Choose Insightly if...

You agree with the premise: "The best CRM for small to mid-sized businesses looking to streamline sales and project management.". It is the superior choice if you prioritize its specific capabilities and have the budget to support its $12/mo starting tier.

Choose HubSpot if...

You are looking for: "The leading CRM platform for scaling businesses with marketing, sales, and service hubs.". It serves as an excellent alternative in the market, especially given its competitive entry point of $15/mo.

Data algorithmically verified against public vendor information for May 2026.

Disclaimer: Pricing, features, and compliance information are subject to change by the respective software vendors. While we strive to maintain absolute accuracy through automated pipelines, discrepancies may occur. Please verify final pricing on the vendor's official website.