Updated & Verified for 2026

Close CRMvsApptivo

Which software dominates in the enterprise space? An in-depth analysis of pricing, features, and user reviews.

Consensus score synthesized by AI from 3,950+ verified user reviews across major platforms.
C
CRM

Close CRM

4.6(2,450 reviews)
SMBs, Sales Teams, StartupsEst. 2013

Built for sales teams that demand speed and efficiency, Close CRM combines calling, email, and automation in one powerful platform.

Top Capabilities

  • Built-in power dialer and predictive dialer
  • Automated email sequences and templates
  • Pipeline management and custom reporting

Key Integrations

Mailchimp Zapier Google Workspace

Platforms

Web, Mac, Windows, Linux, iOS, Android

Security

SOC2GDPR

Support Options

Email Support • Live Chat • Knowledge Base

Starting at
14-day free trial, no credit card required
$25/mo
Per User/Month
A
CRM

Apptivo

4.5(1,500 reviews)
SMBsEst. 2004

Best for small to medium businesses seeking an all-in-one CRM and business management platform.

Top Capabilities

  • Contact Management
  • Sales Pipeline Management
  • Invoice and Billing

Key Integrations

Mailchimp QuickBooks Zapier

Platforms

Web, iOS, Android

Security

GDPRSOC2

Support Options

Email Support • Knowledge Base • Community Forum

Starting at
15-day free trial
$7/mo
Per User/Month

Feature Analysis: Pros & Cons

Unbiased breakdown of what each platform does best.

Why choose Close CRM?

  • Powerful built-in calling and SMS
  • Excellent email sequencing and automation
  • Intuitive and easy-to-use interface

Where it falls short

  • Limited third-party integrations
  • No native mobile app for tablets
  • Advanced reporting requires higher-tier plans

Why choose Apptivo?

  • Affordable pricing with extensive features
  • User-friendly interface and easy setup
  • Customizable workflows and modules

Where it falls short

  • Limited advanced reporting compared to competitors
  • Mobile app can be buggy
  • Customer support response times vary

The Bottom Line

Choose Close CRM if...

You agree with the premise: "Built for sales teams that demand speed and efficiency, Close CRM combines calling, email, and automation in one powerful platform.". It is the superior choice if you prioritize its specific capabilities and have the budget to support its $25/mo starting tier.

Choose Apptivo if...

You are looking for: "Best for small to medium businesses seeking an all-in-one CRM and business management platform.". It serves as an excellent alternative in the market, especially given its competitive entry point of $7/mo.

Data algorithmically verified against public vendor information for May 2026.

Disclaimer: Pricing, features, and compliance information are subject to change by the respective software vendors. While we strive to maintain absolute accuracy through automated pipelines, discrepancies may occur. Please verify final pricing on the vendor's official website.